Bauer Media has announced plans to launch a new radio station dedicated to music from the 2020s. As unveiled by the group’s President of Audio, Paul Keenan in a speech at Radio Days Ireland today; the new station from Absolute Radio is being launched as an exclusively digital offering, as part of Bauer Media’s digital audio innovation product strategy.
New music station, Absolute Radio 20s will play rock and alternative tracks from both established and emerging bands and artists, including Sam Fender, Lewis Capaldi, Blossoms, Courteeners, Freya Ridings, Haim, Michael Kiwanuka, Billie Eilish, Bombay Bicycle Club, Foals, Circa Waves and more.
Listeners will be guided through the best new tracks by presenters Danielle Perry and Ross Buchanan - two new music aficionados well-known to audiences on the main Absolute Radio station. Mercury Music Prize judge and performer Danielle Perry has been bringing new and alternative music to Absolute Radio for the last five years, so will bring her expert understanding of the artists and their tracks to audiences. New-boy Ross Buchanan is the station’s main man on the red carpet for all the rowdy awards shows - from the BRITs to the Q Awards - and will deliver his unique take on the best new music.
Having launched Absolute Radio 10s in November 2019, this new station becomes the ninth station in Absolute Radio’s growing network. The station will feature the strapline, ‘New Music Matters’ evolved from the original station’s mantra that ‘Real Music Matters’. Biffy Clyro are set to be featured as the first guests on the station on launch day, joining Danielle Perry to talk about their new album.
Speaking about the launch, Paul Sylvester, Content Director for Absolute Radio said “Absolute Radio 20s is born out of insight and an understanding of our audiences, which has identified an opportunity for a distinctive new radio station currently not on offer. Set to be a haven for tastemakers who love to be the first to know about new music, this new launch offers something different for both new and existing listeners of the Absolute Radio family.”
Absolute Radio 20s will launch at 10am on Monday 24th February. Audiences can hear it on the Absolute Radio app, smart speakers and at absoluteradio.co.uk.
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For further press information, please contact:
Cat Martin – Bauer Media Communications Director (Radio)
M: 07932 746 363
Amelia O’Shea – Bauer Media Communications Manager (Radio)
M: 07718 489342
About Absolute Radio:
Absolute Radio is a national radio station where ‘Real Music Matters’, wrapped up with lashings of personality and mischief from presenters including Frank Skinner, Jason Manford and Dave Berry who have the freedom to say what they think and tell it like it is.
Absolute Radio also has a network of digital decade brands; Absolute Radio 60s, Absolute Radio 70s, Absolute 80s, Absolute Radio 90s, Absolute Radio 00s, Absolute Radio 10s, Absolute Radio 20s and Absolute Classic Rock.
Listen to Absolute Radio on 105.8FM in London and the South-East, nationally on DAB or 1215AM, online, via the official mobile app digital TV or voice-activated device. For more information log on to www.absoluteradio.co.uk