KISS has today announced that it will be using TikTok to host a special livestream show this Friday, following the launch of the brand-new KISS Breakfast show with Jordan Banjo and Perri Kiely. Jordan and Perri have become huge TikTok stars, presenting a natural opportunity for KISS to raise awareness of its new Breakfast Show while also celebrating TikTok's second birthday in the UK this month.
The KISS Network recorded sharp streaming increases since lockdown, with many people turning to KISS’ stations for entertainment, escapism and a connection to others. The network saw a 22% rise in reach in the week of 20-26 July compared to before UK lockdown, with significant increases recorded for KISS Dance (+52%) and KISS Jams (+34%). Virtual live events such as KISS Fest and KISS Ibiza also contributed in the network’s record streaming reach, successfully engaging valuable young audiences and leading to trending topics and lively conversation on social media. Plus, recent research into Gen Z and Millennials – who make up the KISS audience – show that during lockdown 82% of Gen Z have spent more time on their smartphones and 77% of Millennials were interested in live-streaming live events*.
The livestream will be pre-promoted across KISS and TikTok’s platform from Wednesday this week. This will lead up to the TikTok live stream which will start at 10am on Friday and run until 5pm, celebrating the end of the show’s first week. The after-party style stream will include a live Q&A with Jordan and Perri, appearances from KISS music artists and challenges with TikTok creators, including science experiment creator Shauni, trainer designer SurfaceLdn, football fan Ben Black, dance creator Donel, the UK’s biggest content creator, HollyH and Jordan’s big brother and Diversity lead Ashley Banjo.
Commenting on the activity, Rebecca Frank, Content Director, KISS, said: “Since lockdown we’ve seen our audience’s wants, needs and priorities change and at KISS we want to continue to develop along with them, introducing new shows, line-ups and events. Our new KISS Breakfast show with Jordan and Perri has already proven successful and we’re so excited to share this livestream on TikTok and bring it to another level.”
Simon Kilby, Chief Revenue Officer, Radio, added: “Similar to TikTok’s community, we’ve seen the consumption of radio increase significantly since lockdown and it continue to stay strong as restrictions start to ease. As we know that music, social media and dance are huge passion points and uniting factors for both TikTok and KISS’s audiences, this partnership couldn’t be more perfect.”
Normanno Pisani, Head of Media Partnerships UK, TikTok, said: “This month TikTok is celebrating its second birthday and we're thrilled that KISS is celebrating with us for this special LIVE event. In two short years, the TikTok community has brought creativity and music together in unpredictable and engaging ways, with TikTok LIVEs serving as an exciting format to show behind-the-scenes and never-before-seen content. Perri and Jordan are some of our top TikTok creators and we can't wait to see how they will bring their creativity to radio."
The livestream will air at 10am on Friday 7th August on KISS’s TikTok channel.
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*Nielson, March: GWI, March 2020
For Further Press Information on Bauer Media, please contact:
Cat Martin (née Macdonald) – Communications Director Bauer Media
Odelia Yu – Senior Commercial Communications Executive, Bauer Media
The KISS Network is a national multi-media entertainment brand with 5.1m listeners a week. From the mainstream to what’s new and different, KISS connects with its audience through its multi-platform strategy of delivering content around the music they’re into, and the popular culture they love.
Playing the freshest beats to old skool and anthems, the network is also home to two breakout standalone digital stations, the UK’s most listened to digital commercial station KISSTORY (Old Skool and Anthems) and KISS Fresh(Non-Stop New Beats), plus the network now offers additional genre specific stations KISS Dance, KISS Jams and KISS Garage which are available online or via the KISS Kube App.
About Bauer Media UK:
Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, KISS, Grazia, Empire, Magic, Absolute Radio and the Hits Radio Network. These brands offer commercial partners access to highly engaged audiences, with creative solutions underpinned by insight and instinct. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, Silicon Valley, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.