Bauer Media is unveiling plans for another station as part of its digital innovation product strategy – Absolute Radio 10s.

The station will play the biggest tracks from this decade from some of the most-loved artists in the world including Ed Sheeran, Drake, Florence & The Machine, Coldplay, The Killers, Kasabian, Arctic Monkeys, Adele, Rhianna, Imagine Dragons and Justin Timberlake.

Absolute Radio 10s will sit alongside Absolute Radio’s other popular decade stations, Absolute Radio 00s, 90s, Absolute 80s – which celebrates its tenth birthday next month, 70s, 60s and Absolute Classic Rock.

The station will offer Dave Berry on weekday Breakfast, Bush and Richie at Hometime, plus Frank Skinner and Jason Manford on weekend mornings as on Saturday mornings as part of the radio station’s unique programming which offers one show with a choice of eight playlists.

Steve Parkinson, Group Managing Director , Bauer Media National brands comments, “Digital product development has always been at the core of what Bauer stands for. Ten years after the launch of the original game-changer Absolute 80s, we launch Absolute Radio 10s which anticipates a new listener need. This brand-new radio station will offer the very best music from the latest decade from the much-loved and trusted Absolute Radio brand, partnered with high-quality programming made possible using our unique playlist option technology”.

Commenting on launch, Absolute Radio Breakfast Show presenter Dave Berry said, “I’m like the Dr Who of radio as the only breakfast presenter at the helm of parallel universes. My one live show is now partnered with no fewer than eight playlists to give listeners their favourite songs, no matter what their favourite decade is or what mood they’re in, I’m Jumping Jack Flash in the 60s, I’m Into the Groove in the 80s…I’m on Fire in the 10s!”

Absolute Radio 10s launches at 10am on Monday 18^th of November and will be available online, mobile listen apps and smart speakers. Go to www.absoluteradio.co.uk for more information.

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For further press information, please contact:
Cat Martin – Bauer Media Communications Director

T: 0207 432 3317 M: 07932 746 363

Amelia O’Shea – Bauer Media Communications Manager (Radio)

T: 0207 432 3417 M: 07718 489342

About Absolute Radio:

Absolute Radio is a national radio station where ‘Real Music Matters’, wrapped up with lashings of personality and mischief from presenters including Frank Skinner, Jason Manford and Dave Berry who have the freedom to say what they think and tell it like it is.

Absolute Radio also has a network of digital decade brands; Absolute Radio 60s, Absolute Radio 70s, Absolute 80s, Absolute Radio 90s, Absolute Radio 00s, Absolute Radio 10s and Absolute Classic Rock.

Listen to Absolute Radio on 105.8FM in London and the South-East, nationally on DAB or 1215AM, online, via the official mobile app digital TV or voice-activated device. For more information log on to www.absoluteradio.co.uk