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14 August 2023

Absolute Radio launches campaign to combat period poverty in collaboration with Cash for Kids

The station aims to raise awareness and funds after survey shows that 1 in 10 young UK women can’t afford period products

Absolute Radio is teaming up with Bauer Media charity Cash for Kids this week to raise awareness of period poverty in the UK, with a dedicated fund being set up to distribute period products to underprivileged young people in our local communities.

Presenters across the station, from Dave Berry and Andy Bush to Sarah Champion and Sophie K, will provide a platform for important discussion across the week, with live reads supported by web homepage takeovers and social media activity bringing the issue to the forefront.

The campaign follows research which found that 1 in 10 young women in the UK can’t afford period products and nearly 2 million young women in the UK have missed school as a result of their period, many because they can’t afford period products*.

Absolute Radio content director, Paul Sylvester said ‘We’re proud at this station to be able to talk about the matters affecting our listeners, from male depression and suicide to testicular and prostate cancers. This week we’re raising awareness of this other important yet often not spoken about issue that impacts so many, to weaken the stigma and create real tangible support in our local communities.’

Sally Aitchison MBE, MD of Cash for Kids said ‘Our organisation is focused on tackling the poverty that many children and young people in the UK sadly experience and, in the cost-of-living crisis, we’re finding that the poorest families are having to prioritise food and rent over items such as period products. As part of Absolute Radio’s campaign, we are ring fencing donations to distribute such items to the underprivileged young people in the communities we serve.’

The campaign is being backed by the Girlguiding Association who in a recent report said the Government’s scheme to introduce free period products into schools and colleges in England is not working as well as it should*. Bauer Media titles Closer, Take a Break and That’s Life! Will also be supporting the campaign.

If you’d like to make a donation, please visit the Absolute Radio website.

 

– ENDS –

 

Note to editors:

* Research from Girlguiding survey 2022 and Plan International

girlguiding-research-briefing_is-the-free-period-products-scheme-working.pdf

https://plan-uk.org/media-centre/nearly-two-million-girls-in-the-uk-miss-school-because-of-their-period

For further press information, please contact:
Amelia O’Shea – Head of Communications, Bauer Media Audio UK
E: amelia.oshea@bauermedia.co.uk M: 07531 949693

Cat Martin – Communications Director, Bauer Media Audio
E: cat.martin@bauermedia.co.uk M: 07932 746 363

About Absolute Radio: 

Absolute Radio is a national radio station where ‘Real Music Matters’, wrapped up with lashings of personality and mischief from presenters including Frank Skinner, Jason Manford and Dave Berry who have the freedom to say what they think and tell it like it is.

Absolute Radio also has a network of digital decade brands; Absolute Radio 60s, Absolute Radio 70s, Absolute 80s, Absolute Radio 90s, Absolute Radio 00s, Absolute Radio 10s, Absolute Classic Rock and Absolute Radio Country.

Listen to Absolute Radio on DAB, online, via the official mobile app digital TV or voice-activated device. For more information log on to www.absoluteradio.co.uk

About Cash for Kids: 

Cash for Kids Bauer Media’s charity in the UK. In 2022 the charity raised over £20.4million, supporting more than 489,409 children affected by poverty, illness, abuse, neglect or who have additional needs.

Bauer Radio’s Cash for Kids Registered Charity (England, Wales and NI) 1122062 Registered Charity (East Scotland) SC041421 and SC003334 (West Scotland)

About Bauer Media UK: 
Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, KISS, Grazia, Empire, Magic, Absolute Radio and the Hits Radio Network. These brands offer commercial partners access to highly engaged audiences, with creative solutions underpinned by insight and instinct. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.

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