QVC UK, the leading multi-channel retailer, has booked its first ever radio sponsorship campaign in partnership with Bauer Media, across stations Magic Radio and Greatest Hits Radio. Helping to reach Gen X women across the UK, the campaign will help establish QVC as the ultimate all-occasion shopping destination amongst listeners, especially in the run up to the festive season.

From October until the end of the year, QVC will become the official sponsor of weekday afternoons with Neev Spencer on Magic Radio and Saturday afternoons with Kate Thornton on Greatest Hits Radio, with credits and trails throughout.

The much-loved presenters will showcase why QVC is the perfect destination for gifting this Christmas, sharing some of their favourite products along the way, and offering weekly and monthly opportunities for their listeners to win cash prizes to spend at QVC.

Alongside radio, the sponsorship will also include videos on Magic Radio and Greatest Hits Radio’s social channels. Kate Thornton will give a sneak peek into her present buying routine, while Neev and fellow Magic Radio presenter Emma B will get ready to sparkle at their Christmas party with help from QVC’s partywear.

Leveraging Bauer’s publishing portfolio, the campaign will also utilise Bauer Illuminate’s first party data to target audiences online. High impact video content will be delivered directly to specific audience segments across titles including Grazia and heat.

Simon Kilby, MD, Bauer Media Advertising said: “The festive period is always one of the most competitive times of the year for advertisers, with every brand trying to get in front of their audiences. We’re delighted that QVC has booked its first ever radio sponsorship with us, utilising our presenters and their close relationships with their listeners to cut through and both raise awareness and consideration of QVC as well as drive audiences to buy their products, creating impact across the funnel.”

Jayne Bristow, Commerce Director at QVC UK said: “I am pleased to be partnering with Bauer Media for our Quarter 4 brand campaign, where we will showcase QVC’s premium gifting offer across Magic Radio and Greatest Hits Radio. Our target audience are smart Gen X women who love to shop.  This partnership will enable us to raise awareness of the QVC brand and drive new customers to our website”.

ENDS

For further press information, please contact:

Odelia Yu – Commercial Communications Manager, Bauer Media

E: odelia.yu@bauermedia.co.uk M: 07718124791

About Bauer Media UK:

Bauer Media UK reaches over 27 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, KISS, Grazia, Empire, Magic, Absolute Radio and the Hits Radio Network. These brands offer commercial partners access to highly engaged audiences, with creative solutions underpinned by insight and instinct. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.

About QVC UK:

QVC® is a world leader in video commerce (“vCommerce”), which includes video-driven shopping across linear TV, ecommerce sites, digital streaming, and social platforms. QVC empowers customers with knowledge and shares insights in a lively and engaging way. QVC offers an ever-changing collection of familiar brands and fresh new products – from home and fashion to beauty, electronics and jewellery – and connects customers to interesting personalities, engaging stories and award-winning customer service. Based in West Chester, Pa., and founded in 1986, QVC has retail operations in the U.S., the U.K., Germany, Japan, and Italy. QVC reaches more than 200 million homes via its 12 broadcast networks and reaches millions more via multiple streaming services, websites, mobile apps, and social pages.

QVC International brings the QVC shopping experience to millions of people in Germany, Austria, Japan, the U.K., Ireland, and Italy. QVC International reaches 124 million homes via nine television networks and reaches millions more via multiple websites, mobile apps, smart TV apps and social pages. In 2021, QVC International served 4.7 million customers. QVC International has more than 7,000 team members in the U.K., Germany, Japan, Italy and Poland.