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Say hello to Rayo

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23 March 2023

Bauer Media Audio has today announced it is to launch an exciting new audio product and brand which re-invents radio for an online, on-demand environment to meet the ever-changing needs of listeners and commercial partners across Europe.

Rayo is powered by technology but with human spirit and soul at its heart. Available initially as an app as well as on the web and over time available in a host of online spaces, it will become the destination to unite all of Bauer’s world class audio, with a unique and relevant content offer in each market. It will combat content overload by connecting listeners with unmissable audio content that matches every mood and moment.

Rayo will present new opportunities for commercial partners to reach audiences through bespoke sponsorship and content partnerships as well as targeted data-led digital audio campaigns at scale through Octave Audio, audioXi and Audiostream – Bauer Media Audio’s digital audio advertising platforms across Europe.

Richard Dawkins, President of Audio, Bauer Media Group says, “Rayo is a step-change for Bauer Media Audio, allowing us to super-charge innovation, and to compete in an increasingly global landscape.”

Continuing, he added “Through the power of audio and with human spirit and soul running right through it, Rayo will provide the entertainment, essential information and human connection that people need to make their day brighter. Listeners will experience fresh and engaging content with new and familiar voices each time they say hello to Rayo”

Rayo will soft launch in the UK as an iOS and Android app as well as on the web later this year.


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About Bauer Media Audio

Bauer Media Audio  is Europe’s leading digital commercial radio broadcaster and audio operator. Experts in the power of sound, the company reaches over 61 million listeners weekly through its broadcast radio, online services, and podcasts. Spanning 9 countries – the UK, Sweden, Norway, Denmark, Ireland, Finland, Poland, Slovakia and Portugal, Bauer Media Audio owns leading brands including Today FM, KISS, Mix Megapol, Absolute Radio, Radio Norge, Radio Expres, Radio Nova, Radio 100, RMF and Radio Comercial.

Press contacts:

Cat Martin
Communications Director, Bauer Media Audio
T: +44 207 432 3317
M: +44 7932 746363

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