Bauer Media Audio secures 29 nominations at ARIAS 2023
The shortlist for the prestigious Audio & Radio Industry Awards (ARIAS) has been announced, with Bauer securing an incredible 29 nominations. As…
Bauer Media Audio has today announced it is to launch an exciting new audio product and brand which re-invents radio for an online, on-demand environment to meet the ever-changing needs of listeners and commercial partners across Europe.
Rayo is powered by technology but with human spirit and soul at its heart. Available initially as an app as well as on the web and over time available in a host of online spaces, it will become the destination to unite all of Bauer’s world class audio, with a unique and relevant content offer in each market. It will combat content overload by connecting listeners with unmissable audio content that matches every mood and moment.
Rayo will present new opportunities for commercial partners to reach audiences through bespoke sponsorship and content partnerships as well as targeted data-led digital audio campaigns at scale through Octave Audio, audioXi and Audiostream – Bauer Media Audio’s digital audio advertising platforms across Europe.
Richard Dawkins, President of Audio, Bauer Media Group says, “Rayo is a step-change for Bauer Media Audio, allowing us to super-charge innovation, and to compete in an increasingly global landscape.”
Continuing, he added “Through the power of audio and with human spirit and soul running right through it, Rayo will provide the entertainment, essential information and human connection that people need to make their day brighter. Listeners will experience fresh and engaging content with new and familiar voices each time they say hello to Rayo”
Rayo will soft launch in the UK as an iOS and Android app as well as on the web later this year.
– ENDS –
About Bauer Media Audio
Bauer Media Audio is Europe’s leading digital commercial radio broadcaster and audio operator. Experts in the power of sound, the company reaches over 61 million listeners weekly through its broadcast radio, online services, and podcasts. Spanning 9 countries – the UK, Sweden, Norway, Denmark, Ireland, Finland, Poland, Slovakia and Portugal, Bauer Media Audio owns leading brands including Today FM, KISS, Mix Megapol, Absolute Radio, Radio Norge, Radio Expres, Radio Nova, Radio 100, RMF and Radio Comercial.
Communications Director, Bauer Media Audio
T: +44 207 432 3317
M: +44 7932 746363
David Tighe, Managing Director, Northern Ireland is to leave his role as Bauer Media Audio restructures it’s UK Leadership Team.…
Bauer Media Audio UK is reshaping its senior management team as two of its executives, Steve Parkinson, Chief Strategic Partnerships…
It’s the most wonderful time of the year, and with many of us getting ready to decorate our trees, go…
Bauer Media is now using the Love Paper logo to highlight the sustainability of its printed magazines. The initiative signifies…
Bauer Publishing UK was honoured with the Campaign for Good Award at The Magnetic Spotlight Awards 2023. The campaign, Every…