The Role of Magazines and Radio During COVID19

More and more people are comsuming media as they continue to stay at home during isolation. As a result, magazines and radio are playing a big role in our daily lives.

Top 5 things people are listening to:

Research shows more people are listening to different things on multiple devices with an 8% increase in listening to the radio. Below we’ve identified the main categories people are interested in listening to.

1. Music
2. UK news
3. Local news
4. World news
5. Specific presenters/shows

Radio:

Bauer Media Insights, our latest piece of COVID19 research, identified four key roles of radio. To help put these roles into context we’ve provided you with examples below of Bauer Media brands practicing the four key roles of radio.

Top 5 Things People Are Reading In Self Isolation:

During self isolation, there has been a 7% increase in people reading magazines and we’ve identified the main categories people are interested in. Below are the top 5 categories (provided with Bauer Media brand examples) people are reading during self isolation.

Magazines

Similar to identifying key roles for radio, Bauer Media Insights identified four key roles of magazines, of which are:

1. Escape
2. A Dose of Normality
3. Connection
4. Companionship

Below are some examples of Bauer Media magazines practicing the four key roles:

For our Bauer Media Insights full report email advertising@bauermedia.co.uk