Bauer to Launch New National Radio Station
Bauer Media have today unveiled plans for a brand new national digital radio station set to launch on 4th June 2018. Hits Radio will have a fresh and exciting line-up featuring Gethin Jones, Gemma Atkinson and Sarah-Jane Crawford and will be the first major national commercial digital radio station to broadcast out of Manchester offering a genuine alternative to what is currently in the market. Broadcasting from the regions, to the rest of the UK, it will offer a unique mix of both national and local audience targeting for commercial partners using smart broadcasting technology.
Aimed at a national family-focused audience aged 25-44, Hits Radio will give listeners an entertaining and fun escape, delivered by authentic presenters with great, relatable banter and a brilliant playlist. The station’s core values are built around warmth, a love of life, family and friendship, community spirit and a sense of fun. This will be accompanied by a soundtrack of the biggest hits of the day as well as treasured favourites, featuring artists such as Dua Lipa, Ed Sheeran, Little Mix, Ellie Goulding, Rag N Bone Man, P!nk, Craig David, Sam Smith, Ariana Grande, Coldplay and Katy Perry to name a just a few.
The station will have a sparkling new national Breakfast Show hosted by Gethin Jones, who is best known for his TV work including Blue Peter, actress and Strictly finalist Gemma Atkinson and Dave Vitty (Comedy Dave from BBC Radio 1’s Chris Moyles Show). The show promises to be a great combination of relatable real life conversation, brilliant banter and great music. Drivetime will be hosted by Wes Butters and the station will have an evening show fronted by Sarah-Jane Crawford (The Xtra Factor) – a destination for early evening radio listening across the UK with celebrity guests and topical updates from the day.
This launch will see Hits Radio become the flagship station of the Bauer City Network which will be renamed the Hits Radio Network – expanded nationally at scale to reach an additional 55% of the UK. Hits Radio will sit alongside the market-leading & influential brands Absolute Radio, Magic and KISS and will become Bauer Radio’s fourth national radio brand.
The Hits Radio Network will incorporate Bauer’s much-loved local heritage brands and their strong audiences. These include Nottingham‘s Gem, Newcastle’s Metro Radio, Liverpool’s Radio City, Glasgow’s Clyde 1 and Edinburgh’s Forth, in addition to Hits Radio broadcasting across the UK. This launch will see Key 103 evolve to become a localised version of Hits Radio, Hits Radio Manchester which will provide news, traffic and travel, as well as local information for Manchester residents.
Dee Ford, Group Managing Director Bauer Radio said, “Hits Radio has been informed by audience insight, which combined with our talented programming instinct unearthed a need for a fresh, exciting national radio brand. This family focused and highly attractive audience seek a brilliant alternative to what is currently on offer, the new Hits Radio station and expanded Hits Radio Network will offer a simple and effective way for commercial partners to reach them”.
Speaking about the launch, Manchester Councillor Pat Karney,“This is a real boost for Manchester and the North-West. This station will broadcast from Manchester, not from London. Not only that, it will retain local news, campaigning and orginal journalism.This is a great example of the city being celebrated for the Northern Powerhouse that it is“.
Graham Bryce, Group Managing Director, Hits Radio Network said “Manchester has one of the biggest community spirits and boldest attitudes in the UK, so it’s high time that a big national commercial station made it its home. We are going to offer something new and exciting – both to Manchester and across the UK“.
Hits Radio will launch at 6am on the 4th June with programming overseen by Chris Pegg, Content Director. The Hits Radio Network will be overseen by Gary Stein, Group Programme Director, Hits Radio Network.
Hits Radio will broadcast on DAB Digital Radio, Freeview, online and on listen apps across the UK. In Manchester, the station will also broadcast on FM. For more information go to www.planetradio.co.uk.
For Further information:
Communications Director, Bauer Media
0207 432 3317/07932 746363
About Hits Radio and Hits Network:
The Hits Radio Network reaches a family-friendly national audience of 25-44 year olds. It is home to Hits Radio, a brand new national station which offers relatable and brilliant banter accompanied by the biggest hits of the day, alongside favourites from the last fifteen years. The network is also home to strong heritage brands, including Newcastle’s Metro, Birmingham‘s Free, Liverpool’s Radio City, Glasgow’s Clyde 1 and Edinburgh’s Forth 1.
About Bauer Media UK:
Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, KISS, Grazia, Empire, Magic, Absolute Radio and the Hits Radio Network. It creates and curates entertaining media content that audiences love whenever, wherever and however they want through a multi-channel strategy and a focus on product excellence and audience insight. The result is an exciting array of influential brands, content and talent which provide compelling and engaging advertising opportunities with valuable audiences for UK commercial partners. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.